3. Brand names

I chose to write about the Kent cigarettes brand. After doing a bit of research on the internet I found that the brand is the property of British American Tobacco Nassi group (the same that produce Pall Mall, Dunhill and Lucky Strike).

1.The name is not very connected with the product itself. The brand is named after Herbert Kent, a former executive at Lorillard Tabacco Company, so it is not very imaginative. It is an international brand, sold in many different countries. From what I know they are sold in Belgium, Romania, the USA, Poland, Moldavia at least but not in the UK or France.

2.There is no possible translation in Romanian other then Kent, so the name makes no difference to the consumers. They can find the product even if they go to different countries.

3.The name sounds serious and stylish so the smokers might be attracted by the name. It is also short and very distinct, easy to remember.

4.The new product I would like to introduce to the market is Uniques (which in French means unique). This name reflects that the product is unique and sounds very stylish and special. This would make people be curious and try them. I would also see them as a suitable brand for women who smoke.